Meet the Team

Meet the people that make the magic happen.

Kelly Taylor, Managing Director

  • 15 year career in marketing, advertising and events
  • Ten year Directorship in marketing agencies, Mercury Group launched in 2009
  • Award-winning regional journalist and features writer
  • UK SCEPTRE Awards finalist – Marketing Manager of the Year 2015
  • UK Purple Apple Awards finalist – Best Event
  • Multiple CIPR PRide Awards winner

Rachael Dean, Head of Creative

  • Five year career with Mercury
  • Former journalist in the UK and Ghana
  • Account Director for NewRiver REIT plc, a specialist listed real estate investment trust, focused primarily on UK retail and leisure property
  • Responsible for the implementation of a Digital Review for 33 shopping
  • Social Media Training provider for NewRiver shopping centre managers
  • Multiple UK Purple Apple Awards finalist

Mel Charlton, Head of Client Services

  • 25 year career in marketing and advertising within ASDA, the British supermarket retailer
  • headquartered in LeedsAccount Director for Praxis, a UK commercial property investor with a portfolio of £1bn of UK commercial investment and development assets since 2009
  • Strong track record with results-driven advertising strategies
  • Specialist experience in media buying and negotiating

Polly Smith, Creative Graphic Designer

  • 5 years in Retail Graphic Design
  • Design of 55 shopping centre websites in the past 3 years
  • Development of 30+ brand identities and reviews for UK shopping centres and retail parks
  • Highly experienced in retail graphic design for outdoor media space
  • Strong track record of devising seasonal campaigns for a wide variety of consumer demographics
  • Fashion Designer on London Fashion Week

Annabelle Louise Smith, Client Services Manager

  • Excellent reputation for securing brand partnerships and sponsored competitions
  • Results-driven approach to delivering on digital objectives
  • 10 year career with as a holiday rep and Team Leader with Thomson, working 11 seasons in 7 different European destinations the Season 2 years running
  • Multi-award winning Thomson employee for Highest Sales, Highest Conversion %, and Rep of Track record of hitting high sales targets and measuring performance

Caitriona McKenna, Client Services Manager

  • Account director for Ashdown Phillips and recently came second place in the Ashdown Philips Dare Devil Awards
  • Strong track record for community engagement, building relationships between schools, libraries etc and shopping centres
  • Known for trebling shopping centre’s number of new page likes on Facebook within a 6 week like for like period
  • Experience of securing Guest Blogger and Instagram Influencer collaborations for shopping
  • Centres

Joanna Levick, Client Services Manager

  • 10 year career as Store Manager for a high end men’s designer shoe shop, in Victoria Quarter
  • Highly experienced in devising in-store mini events and promotions
  • Ability to work with Store Managers, both independent and national/international brands to devise sales-driving campaigns
  • Approachable, friendly attitude and ability to develop relationships with Store Managers quickly
  • Established an in-store brand partnership with Coca Cola to drive footfall to an event