Vangarde Shopping Park, at Monks Cross in York, opened in 2014 and is regarded as an ultimate destination for high-end shopping and dining. Soon after opening, we were appointed to handle the marketing, PR and social media just after the launch.
Our strong photography, which focuses on the people behind the stores and the shopping park, has taken a different approach to how the shopping park communicates with its customers and helps drive footfall. Creating partnerships with organisations across the local region, such as York Racecourse and York Against Cancer, has seen competitions on social media pages which have raised the profile of the shopping park and made it synonymous with events such as Ebor Festival.
Events at the shopping park have also been popular, bringing in thousands of people to celebrate Vangarde’s first birthday, and a gameshow-style event to celebrate Christmas – giving away hundreds of prizes and incentives to spend in Vangarde’s stores.