Promenades Shopping Centre


About This Project

The Promenades Shopping Centre in Bridlington initially commissioned Mercury to deliver its Christmas campaign in 2014 and they were delighted with the results.

Since then, we have delivered a wide range of other marketing campaigns which have created new partnerships and encouraged people to return to the Centre.

Focused on creative events that drive footfall to the centre, our campaigns have seen a large pool of regular customers visit the centre to take part in the events and complete their shopping.

These events are accompanied by campaigns which position Promenades Shopping Centre at the heart of the Bridlington community. The school art project, which is in its third year, has seen more than seven local schools take part in a competition to design large murals displayed in the shopping centre. Encouraging parents and those associated with the school to like their favourite mural, an initiative which saw 2,360 votes and increased the website traffic by 76%.