Hillstreet Shopping Centre


About This Project

Rivalling three other shopping centres in Middlesbrough town centre, Hillstreet Shopping Centre aims to focus its marketing on being at the heart of the community.

Mercury was appointed as Hillstreet’s marketing agency after a competitive national tender. Combining PR, design, events, campaigns, web and social media, we are working closely with retailers to drive sales and footfall to them all, as well as introducing the shopping centre to new markets, such as the thriving student community at Teesside University.

On top of this, various charitable initiatives and campaigns aimed at certain demographics will help to increase sales and footfall to the centre.