mercuryretail


Renowned for developing high impact,
creative marketing and PR campaigns

Arrow

mercuryretail


Renowned for developing high impact,
creative marketing and PR campaigns

Do you have a requirement?

Get in touch, we’ll take a brief and amaze you with our results-driven ideas…

Just some of the brands we work with...

Prospect CentreVangardeManchester FortPromenadesSpringsthe croftthe-coreeden-squarewoolgate-logoeccles-logogalleriespackhorse
retail-map-web

We’ve produced amazing results for these brands, see below for examples of our work or get in touch to see how we can work our magic on your brand.

Arrow

The Croft Retail & Leisure Park, Bromborough

Mercury was tasked with developing The Croft Retail and Leisure Park’s new website and providing a digital and local presence for the scheme in 2015.

View the Web Site
Blank Arrow
Next
The Croft Retail & Leisure Park - PC World - Currys

The brief...

Assisting with a live social media feed for store openings such as Mothercare, as well as creating campaigns aimed at promoting the “Eat, Shop, Play” offer on the park, Mercury increased The Croft’s Facebook audience by 12% almost instantaneously.

Our solution...

Mercury’s hands-on approach has already been well received by retailers at the popular Bromborough destination, visiting them regularly to devise campaign ideas which benefit each store and help them achieve their commercial goals.

The results...

The Croft, which is based on the Wirral features a mix of almost 40 retail and leisure units. Mercury’s focus is on using digital media to help drive footfall and increase sales.

The Brief
The Solution
The Results
Blank Arrow
Next

Manchester Fort Shopping Park

A huge retail park situated on the outskirts of Manchester’s thriving city centre, Manchester Fort Shopping Park is home to 40 of the biggest retail brands in the UK.

View the Web Site
Blank Arrow
Next
Manchester Fort - Slider

The brief...

Mercury was appointed as Manchester Fort’s marketing and PR agency of choice in 2015 after a competitive national tender. Mercury’s hands-on approach is already proving popular and paying dividends with retailers.

Our solution...

We were proud to work on the relaunch of one of the largest Mothercare stores in the country which is in the top 5% of the highest performing stores in the country, Mercury has already been a driving force on social media, increasing the Facebook audience by 16% in the first month alone.

The results...

Mercury has also created a community partnership with Manchester Communications Academy, which will see the shopping park team and Mercury assisting with retail careers workshops and other initiatives to provide local children with an interactive learning experience.

The Brief
The Solution
The Results
Blank Arrow
Next

The Springs Shopping Centre, Buxton

Mercury was appointed as The Springs Shopping Centre’s marketing and PR agency in 2015, following a competitive national tender, and the benefits are already being reaped by retailers.

View the Web Site
Blank Arrow
Next
The Springs Shopping Centre - Shop Opening

The brief...

The Derbyshire-based shopping centre – which is located in Buxton, at the heart of the Peak District and in one of the most beautiful, historical spa towns in the country – was looking for an agency to capitalise on its 30th anniversary year in 2015 through a series of creative, footfalldriving events.

Our solution...

With major investment coming into the town, including the planned £40m Crescent development (a 5* hotel and spa), the future is bright for Buxton and Mercury is ensuring The Springs is at the heart of the success story.

The results...

Mercury has devised an integrated communications plan and has very quickly developed trusted relationships with retailers, ensuring innovative events ideas are backed up by true tenant involvement resulting in direct commercial benefit.

The Brief
The Solution
The Results
Blank Arrow
Next

Prospect Shopping Centre, Hull

When Prospect Shopping Centre put all of its marketing , PR and social media work out to tender in 2014, Mercury snapped up the opportunity.

Blank Arrow
Next
Prospect Shopping Centre - UpMarket

The brief...

We beat off stiff competition in a competitive pitch to be appointed as the bustling shopping centre’s preferred supplier. Now, our creative campaign ideas, innovative event concepts, PR expertise and social media strategy are positioning Prospect as being at the very heart of community life in Hull (UK City of Culture 2017).

Our solution...

Working hand in glove with the Centre Manager and his dedicated team, Mercury devised the #Prospect40 campaign to celebrate the Centre’s 40th Birthday. There was an overall footfall increase of 22% in July 2014, linked to five celebration events.

The results...

October 2014 saw the centre’s #NightmareonProspectStreet Halloween event launched, which directly resulted in 96% of retailers reporting an increase in sales, a 16.3% increase in footfall and an 29% increase in dwell time. The event was shortlisted for a prestigious Purple Apple Award.

The Brief
The Solution
The Results
Blank Arrow
Next

Vangarde Shopping Park, York

Vangarde Shopping Park, at Monks Cross in York, opened in 2014 and is one of the most sustainable shopping parks in the UK. Mercury was appointed to handle the marketing, PR and social media soon after the launch.

View the Web Site
Blank Arrow
Next
Vangarde Shopping Park - Steel Newts

The brief...

Mercury has taken an innovative approach to helping drive footfall at Vangarde, by generating content for Social Media that inspires people to visit – featuring strong photography of people, rather than just products and retailers’ special offers.

Our solution...

We are now in the second year of a joint initiative with York Racecourse, whereby we secured complimentary tickets to Ladies Day at their famous Ebor Festival for a social media giveaway.

The results...

We also secured involvement from John Lewis with the store at Vangarde providing a personal shopping experience, a £50 voucher and lunch for two.

The Brief
The Solution
The Results
Blank Arrow
Next

The Promenades Shopping Centre, Bridlington

The Promenades Shopping Centre in Bridlington initially commissioned Mercury to deliver its Christmas campaign in 2014 and they were delighted with the results.

View the Web Site
Blank Arrow
Next
The Promenades Shopping Centre - Christmas Event

The brief...

Since then, we have delivered a wide range of other marketing campaigns which have created new partnerships and encouraged people to return to the Centre.

Our solution...

In relation to the Christmas campaign, Mercury did everything from working with retailers to promote their Christmas gift offers through to organising a one off Breakfast with Santa ticketed event, and ensuring the campaign appealed to all audiences.

The results...

Mercury also established links with the RSPCA for an Easter event to teach children about the correct care of rabbits along with an arts and crafts session.

The Brief
The Solution
The Results
Blank Arrow
Next

Enfield Retail Park, London

Mercury was commissioned by JLL’s retail division to produce an advertising campaign for Enfield Retail Park, in Greater London.

Blank Arrow
Next
Enfield_Eat Shop Live-head-1

The brief...

Mercury was commissioned by JLL’s retail division to produce an advertising campaign for Enfield Retail Park, in Greater London.

Our solution...

The scheme didn’t have any existing branding in place but, with a series of exciting new retailers launching, including Nando’s and Next, an exciting opportunity arose to position Enfield Retail Park as an attractive retail destination.

The results...

Mercury’s creative design studio got to work developing a series of straplines and concepts, incorporating a variety of options on colour palettes and fonts. Their work resulted in an eye catching series of adverts that ensured Enfield Retail Park felt like it had a brand of its own for the first time.

The Brief
The Solution
The Results
Blank Arrow
Next

Packhorse Shopping Centre, Huddersfield

Packhorse Shopping Centre, in Huddersfield, recently appointed Mercury to work on a series of launch events for its state-of-the-art foodcourt.

View the Web Site
Blank Arrow
Next
Packhorse_Header_Mercury_Retail

The brief...

Packhorse Shopping Centre, in Huddersfield, recently appointed Mercury to work on a series of launch events for its state-of-the-art foodcourt.

Our solution...

First and foremost, our digital team is busy developing a new website for the Centre, whilst also driving forward a series of engaging social media campaigns in order to secure an engaged audience in time for our key campaigns going live.

The results...

Looking ahead to 2016, Mercury will be working with the Centre Manager to raise the profile of the Centre through an integrated marketing plan that will see us supporting in driving footfall and increasing sales through carefully executed, monthly campaigns.

The Brief
The Solution
The Results
Blank Arrow
Next

Kingswood Parks

A thriving residential, leisure and retail development, Kingswood Parks is a hive of activity. Mercury’s team has consistently delivered a high quality marketing service for Kingswood Parks Development Company for six years.

View the Web Site
Blank Arrow
Next
Kingswood Parks - Co-op - Birthday Party

The brief...

Our work includes everything from publishing a quarterly glossy magazine for local residents and businesses, through to managing the website, dealing with both proactive and reactive PR, and arranging events.

Our solution...

Mercury is responsible for raising the profile of the new Kingswood Parks Village Centre. Our community relations work also scooped a Gold Award in Yorkshire and Lincolnshire’s CIPR PRide Awards.

The results...

Attended by more than 600 people, Mercury’s 20th anniversary event for Kingswood Parks was hugely popular with residents and included live music with professional dancers, an ice cream cart, as well as much more.

The Brief
The Solution
The Results
Blank Arrow
Next

HullBID Fashion Week

Mercury was appointed following a competitive tender, having pitched in the idea of transforming this long-standing event into a week packed full of fashion related activities for all ages and styles – culminating in a finale fashion show in the heart of the historic Hull Paragon Station for the first time.

Blank Arrow
Next
HullBID Fashion Week

The brief...

The city’s footfall counters clocked an extra 57,000 people who came into Hull during HullBID Fashion Week compared with the previous week. We were presented with a Silver award for HullBID Fashion Week in the Best Event category at the CIPR PRide Awards for the Yorkshire & Lincolnshire region.

Our solution...

The results...

The Brief
The Solution
The Results
Blank Arrow
Next

First Hull Trains

First Hull Trains carries more than 800,000 passengers a year. Mercury’s team has provided proactive and reactive PR and marketing support since the company was launched.

Blank Arrow
Next
First Hull Trains

The brief...

Trusted advisors at every level, we have provided strategic and tactical guidance and advice – promoting the company, explaining policies and actions and advising the team on the best way to communicate messages to stakeholders and customers.

Our solution...

First Hull Trains and Mercury have won a number of awards for their work together, which has included a diverse range of events and initiatives designed to increase ticket sales and promote the destinations on First Hull Trains’ route to London King’s Cross.

The results...

The Brief
The Solution
The Results
Blank Arrow
Next

Coletta & Tyson

Coletta & Tyson is a second generation horticultural family company established for over 70 years.

Blank Arrow
Next
Coletta & Tyson - Garden Centre - Hull

The brief...

Most of the plants in the company’s garden centre are grown in Coletta & Tyson’s own nurseries which benefit from over 70 years’ growing expertise and high quality plants.

Our solution...

As the biggest grower in the UK and fourth biggest in Europe, Coletta and Tyson puts great emphasis and care and attention into all that it does and its highly popular garden centre is no
exception. Customers include B&Q amongst many others.

The results...

The team understands the love that people have for their garden and they aim to bring happiness with high quality products that offer great value. If you haven’t been, their garden centre is well worth a visit! Mercury provides regional, national and specialist PR support to Coletta and Tyson.

The Brief
The Solution
The Results
Blank Arrow
Next

Beverley Racecourse

Mercury was challenged with “spicing up” one of Beverley Racecourse’s regular meetings and attracting a younger generation of racegoers to this popular destination.

Blank Arrow
Next
Beverley Racecourse

The brief...

Lucky in Love was the result of our team’s creative brainstorming – a unique concept whereby racegoers would be issued with a padlock and key on arrival and spend the night looking for their match.

Our solution...

Sponsorship was secured by a high profile range of partners, providing prizes including the likes of a holiday from Humberside Airport through to a spa day at Sessions Spa.

The results...

The event launched in June 2010 and was named Best Event in Yorkshire and Lincolnshire in the Chartered Institute of Public Relations (CIPR) Awards in 2010.

The Brief
The Solution
The Results
Blank Arrow
Next

Aunt Bessie’s

Aunt Bessie’s commissioned Mercury to manage its regional PR, as well as supporting with product roadshows and events.

Blank Arrow
Next
Large-Yorkshire-Pudding-with-Chicken

The brief...

We have designed and produced branded items including everything from reusable bags and bunting through to tea towels, oven gloves and note pads to be given away at public events.

Our solution...

Best known for its frozen Yorkshire puddings, producing more than 20 million puddings a week, the company also offers a wide range of potato products, meal accompaniments, ready meals, vegetables and desserts.

The results...

Headquartered in Hull, Aunt Bessie’s forms part of the William Jackson Food Group and Mercury has also been responsible for a wide range of other marketing and PR activity within the rest of the group’s food manufacturing businesses.

The Brief
The Solution
The Results
Blank Arrow
Next
Arrow

From Our Blog

Marketing agency creates more consumer division jobs

mercury-new-jobs

24th Jun 2016An award-winning marketing and PR agency, headquartered in East Yorkshire, is rapidly expanding its consumer team in response to national…

Quiet Hour

Mercury Group Office Photography - Downstairs

10th Jun 2016A recent campaign carried out by the National Autistic Society aimed to raise awareness of the issues caused for autistic…

Top